| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
in00002002195 |
| 005 |
20220105141735.0 |
| 006 |
m d |
| 007 |
cr cnu---unuuu |
| 008 |
040504s2004 njua sb 001 0 eng d |
| 020 |
|
|
|a 1410610071 (electronic bk.)
|
| 035 |
|
|
|a (OCoLC)ocm55073491
|
| 040 |
|
|
|a N$T
|c N$T
|d OCLCQ
|d UtOrBLW
|
| 049 |
|
|
|a IKMN
|
| 050 |
1 |
4 |
|a HF5822
|b .D59 2004eb
|
| 082 |
0 |
4 |
|a 659.1/08
|2 22
|
| 245 |
0 |
0 |
|a Diversity in advertising :
|b broadening the scope of research directions /
|c edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
|
| 264 |
|
1 |
|a Mahwah, N.J. :
|b Lawrence Erlbaum,
|c 2004.
|
| 300 |
|
|
|a xxi, 447 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Advertising and consumer psychology
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 533 |
|
|
|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2004.
|n Available via World Wide Web.
|n Access may be limited to NetLibrary affiliated libraries.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|0 http://id.loc.gov/authorities/subjects/sh85001159
|
| 650 |
|
0 |
|a Communication in marketing.
|0 http://id.loc.gov/authorities/subjects/sh85029077
|
| 650 |
|
0 |
|a Consumers
|x Attitudes.
|0 http://id.loc.gov/authorities/subjects/sh85031492
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Williams, Jerome D.,
|d 1947-
|0 http://id.loc.gov/authorities/names/n2003114839
|
| 700 |
1 |
|
|a Lee, Wei-Na,
|d 1957-
|0 http://id.loc.gov/authorities/names/n2003114840
|
| 700 |
1 |
|
|a Haugtvedt, Curtis P.,
|d 1958-
|0 http://id.loc.gov/authorities/names/n2003114841
|
| 710 |
2 |
|
|a NetLibrary, Inc.
|0 http://id.loc.gov/authorities/names/no99080690
|
| 776 |
1 |
|
|c Original
|z 0805847944
|w (DLC) 2003022327
|w (OCoLC)53223552
|
| 830 |
|
0 |
|a Advertising and consumer psychology.
|0 http://id.loc.gov/authorities/names/n92024389
|
| 856 |
4 |
1 |
|u https://proxy.library.tamu.edu/login?url=http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107433
|z Connect to the full text of this electronic book
|t 0
|
| 994 |
|
|
|a 92
|b IKM
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s b087d0d4-059a-3c44-bab6-2a0ee782fd27
|i d172e987-0afe-3c5a-89c7-de23fccaece0
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5822 .D59 2004eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5822 .D59 2004eb
|t 0
|l Available Online
|