rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Super searchers on Madison Avenue
    sub title: top advertising and marketing professionals share their online research strategies
  name:
    name part: Villamora, Grace Avellana.
    role:
      role term: creator
  name:
    name part: Basch, Reva.
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xii, 236 pages : portraits ; 24 cm.
  table of contents: Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
  note: Grace Avellana Villamora ; edited by Reva Basch.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references (pages 201-222) and index.
  subject:
    topic: Marketing research
    topic: Computer network resources
  subject:
    topic: Marketing
    genre: Databases
  subject:
    topic: Internet searching
  subject:
    topic: Electronic information resource searching
  classification: HF5415.2 .V497 2003eb
  classification: 658.8/3/02854678
  related item:
    identifier: (DLC) 2002152892
    identifier: (OCoLC)50906281
  related item:
    title info:
      title: Super searchers ; v. 11
  identifier: 1573879770 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 040406
    record change date: 20220105141719.0
    record identifier: in00002001292