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Evaluating military advertising and recruiting : theory and methodology /

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Bibliographic Details
Corporate Author: National Research Council (U.S.). Committee on the Youth Population and Military Recruitment
Other Authors: Sackett, Paul R., Mavor, Anne S.
Format: Book
Language:English
Published: Washington, D.C. : National Academies Press, [2004]
Subjects:
United States > Armed Forces > Recruiting, enlistment, etc.
Manpower > United States.
Youth > United States.
Online Access:Table of contents
Description
Physical Description:xi, 193 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 172-178) and index.
ISBN:0309091276 (hardcover)
0309529476 (pdf)