Brand planning for the pharmaceutical industry /

Bibliographic Details
Main Author:	MacLennan, Janice
Format:	Book
Language:	English
Published:	Aldershot, Hants, England ; Burlington, VT, USA : Gower, [2004]
Subjects:	Drugs > Marketing. Brand name products. Pharmaceutical industry. Drug Industry > economics. Marketing > methods. Pharmaceutical Preparations > economics.

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