Cover Image

Brand planning for the pharmaceutical industry /

Bibliographic Details
Main Author: MacLennan, Janice
Format: Book
Language:English
Published: Aldershot, Hants, England ; Burlington, VT, USA : Gower, [2004]
Subjects:
Drugs > Marketing.
Brand name products.
Pharmaceutical industry.
Drug Industry > economics.
Marketing > methods.
Pharmaceutical Preparations > economics.
Description
Item Description:Includes index.
Physical Description:xii, 160 pages : illustrations ; 31 cm.
ISBN:0566085208 (alk. paper)