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The financial services marketing handbook : tactics and techniques that produce results /

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Bibliographic Details
Main Author: Ehrlich, Evelyn, 1950-
Other Authors: Fanelli, Duke, 1954-
Format: Book
Language:English
Published: Princeton, NJ : Bloomberg Press, 2004.
Edition:1st ed.
Subjects:
Financial services industry > United States > Marketing.
Financial planners > Marketing.
Customer relations.
Financial services industry > Computer network resources.
Online Access:Table of contents
Description
Physical Description:xii, 262 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1576601560 (alk. paper)