http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Library Administration and Management Association
Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf -- News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson -- Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris -- Web-based public relations / Chandler Jackson -- Exhibits / Dorothy Christiansen and Chandler Jackson -- Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton -- Planning special events / Debora Meskauskas -- Desktop publishing and image / Ann Hamilton -- Public relations lessons : selected annotated bibliography / Andrea L. Miller.
"For the Library Administration and Management Association."
Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
Includes bibliographical references (pages 71-79) and index.