rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Handbook of product placement in the mass media
    sub title: new strategies in marketing theory, practice, trends, and ethics
  title info:
    title: Journal of promotion management
  name:
    name part: Galician, Mary-Lou.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 288 pages : illustrations (some color) ; 23 cm.
  table of contents: From the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
  note: Mary-Lou Galician, editor.
  note: Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Product placement in mass media
  subject:
    topic: Subliminal advertising
    geographic: United States
  subject:
    topic: Advertising
    topic: Moral and ethical aspects
  classification: HF6146.P78 H36 2004
  classification: 659.1
  identifier: 0789025345 (hard cover : alk. paper)
  identifier: 0789025353 (soft cover : alk. paper)
  identifier: 2003027329
  identifier: 1234777 QBI
  identifier: http://www.loc.gov/catdir/toc/ecip0412/2003027329.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0412/2003027329.html
  record info:
    record content source: DLC
    record creation date: 031216
    record change date: 20151031121748.0
    record identifier: in00001997380