http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Handbook of product placement in the mass media
new strategies in marketing theory, practice, trends, and ethics
288 pages : illustrations (some color) ; 23 cm.
From the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
Includes bibliographical references and index.