Cover Image

Customer relationship management in electronic markets /

Bibliographic Details
Other Authors: Iyer, Gopalkrishnan R., Bejou, David
Format: Book
Language:English
Published: Binghamton, NY : Best Business Books, [2004]
Subjects:
Customer relations > Management.
Customer relations > Technological innovations.
Electronic commerce.
Online Access:Table of contents
Description
Item Description:Co-published simultaneously as Journal of Relationship Marketing, Volume 2, Numbers 3/4 2003.
Physical Description:xiv, 113 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789019442 (hard cover : alk. paper)
0789019450 (soft cover : alk. paper)