Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience /

Bibliographic Details
Main Author: Mikunda, Christian
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, [2004]
Subjects:
Description
Item Description:"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso title page.
Physical Description:xviii, 221 pages : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographical references (pages [201]-213) and index.
ISBN:0749442565