Cover Image

Market research in practice : a guide to the basics /

Bibliographic Details
Main Author: Hague, Paul N.
Other Authors: Hague, Nick, 1974-, Morgan, Carol-Ann, 1958-
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2004.
Series:Market research in practice series.
Subjects:
Marketing research.
Online Access:Table of contents
Description
Physical Description:xii, 244 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 221-235) and index.
ISBN:0749441801