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Marketing management : text and cases /

Bibliographic Details
Main Author:	Lal, Rajiv
Other Authors:	Quelch, John A., Rangan, V. Kasturi
Format:	Book
Language:	English
Published:	New York, N.Y. : McGraw-Hill/Irwin, [2005]
Edition:	[1st ed.].
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Online Access:	Table of contents

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