| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 005 |
20151031121759.0 |
| 008 |
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| 010 |
|
|
|a 2004042585
|
| 020 |
|
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|a 0072967625 (alk. paper)
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|
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|a (OCoLC)ocm54065427
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|b .L315 2005
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| 082 |
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|a 658.8
|2 22
|
| 100 |
1 |
|
|a Lal, Rajiv.
|
| 245 |
1 |
0 |
|a Marketing management :
|b text and cases /
|c Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
|
| 250 |
|
|
|a [1st ed.].
|
| 264 |
|
1 |
|a New York, N.Y. :
|b McGraw-Hill/Irwin,
|c [2005]
|
| 264 |
|
4 |
|c ©2005
|
| 300 |
|
|
|a xiii, 812 pages :
|b illustrations ;
|c 26 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|
| 700 |
1 |
|
|a Quelch, John A.
|
| 700 |
1 |
|
|a Rangan, V. Kasturi.
|
| 830 |
|
0 |
|a McGraw-Hill/Irwin series in marketing.
|
| 856 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/mh041/2004042585.html
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|c 2005/3/29
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|a Texas A&M University
|b College Station
|c Business Library & Collaboration Commons
|s blcc stk
|d West Campus Library: Stacks
|t 0
|e HF5415.13 .L315 2005
|h Library of Congress classification
|i unmediated -- volume
|m A14832623750
|
| 998 |
f |
f |
|a HF5415.13 .L315 2005
|t 0
|l West Campus Library: Stacks
|