Marketing management : text and cases /

Bibliographic Details
Main Author:	Lal, Rajiv
Other Authors:	Quelch, John A., Rangan, V. Kasturi
Format:	Book
Language:	English
Published:	New York, N.Y. : McGraw-Hill/Irwin, [2005]
Edition:	[1st ed.].
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Online Access:	Table of contents

Description
Physical Description:	xiii, 812 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0072967625 (alk. paper)