APA (7th ed.) Citation

Lal, R., Quelch, J. A., & Rangan, V. K. (2005). Marketing management: Text and cases ([1st ed.].). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Lal, Rajiv, John A. Quelch, and V. Kasturi Rangan. Marketing Management: Text and Cases. [1st ed.]. New York, N.Y.: McGraw-Hill/Irwin, 2005.

MLA (9th ed.) Citation

Lal, Rajiv, et al. Marketing Management: Text and Cases. [1st ed.]. McGraw-Hill/Irwin, 2005.