Cover Image

Product placement in Hollywood films : a history /

Bibliographic Details
Main Author: Segrave, Kerry, 1944-
Format: Book
Language:English
Published: Jefferson, N.C. : McFarland, [2004]
Subjects:
Product placement in mass media > United States > History.
Motion pictures in advertising > United States > History.
Online Access:Table of contents
Table of Contents:
  • Motion pictures as business boosters
  • The talkies arrive, commercially speaking
  • War on free shows, stars sell cars, business finds its voice
  • Everything follows the film
  • Television ads condition filmgoers to accept commercials
  • Ad trailers make a big push
  • Ad trailers in the modern era
  • Hollywood the ad-product placement in the modern era.