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Product placement in Hollywood films : a history /

Bibliographic Details
Main Author: Segrave, Kerry, 1944-
Format: Book
Language:English
Published: Jefferson, N.C. : McFarland, [2004]
Subjects:
Product placement in mass media > United States > History.
Motion pictures in advertising > United States > History.
Online Access:Table of contents
Description
Physical Description:v, 244 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 223-233) and index.
ISBN:0786419040 (softcover : alk. paper)