Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Brands and branding /
Published: (2004)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Brandscendence : three essential elements of enduring brands /
by: Clark, Kevin A.
Published: (2004)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

Asian brand strategy : building and sustaining strong global brands in Asia /
by: Roll, Martin, 1967-
Published: (2015)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

No space, no choice, no jobs, no logo : taking aim at the brand bullies /
by: Klein, Naomi, 1970-
Published: (2000)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

Brands : visions and values /
Published: (2001)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Brand equity & advertising : advertising's role in building strong brands /
Published: (1993)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

Beyond branding /
Published: (2003)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Grow the core : how to focus on your core business for brand success /
by: Taylor, David, 1964-
Published: (2013)

Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)