Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Language:	English
Published:	New York : Free Press, [2004]
Subjects:	Brand name products > Planning. Branding (Marketing) Brand name products > Management. Brand name products > Valuation > Management.

Description
Physical Description:	xviii, 348 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [323]-327) and index.
ISBN:	0743249380