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Flying high : how JetBlue founder and CEO David Neeleman beats the competition --- even in the world's most turbulent industry /

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Bibliographic Details
Main Author: Wynbrandt, James
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2004]
Subjects:
JetBlue Airways > History.
Neeleman, David, > 1959-
Airlines > United States > History.
Online Access:Table of contents
Table of Contents:
  • The journey begins
  • I can get it for you wholesale
  • Morris Air spreads its wings
  • Off to Southwest
  • Opening up new skies
  • A different kind of airline
  • Preparing for take-off
  • JetBlue takes flight
  • Bringing TV to the skies
  • Keeping customers happy
  • The technology advantage
  • Getting the word out in style
  • Dealing with disaster
  • Preserving the culture
  • Looking to the future
  • David Neeleman's rules for succeeding in any business.