Simply better : winning and keeping customers by delivering what matters most /

Bibliographic Details
Main Author:	Barwise, Patrick
Other Authors:	Meehan, Seán
Format:	Book
Language:	English
Published:	Boston : Harvard Business School Press, [2004]
Subjects:	Consumer satisfaction > Evaluation. Marketing.
Online Access:	Table of contents

Description
Physical Description:	xiv, 216 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 197-208) and index.
ISBN:	0875843980