Marketing of high-technology products and innovations /

Bibliographic Details
Main Author:	Mohr, Jakki J.
Other Authors:	Sengupta, Sanjit, Slater, Stanley F.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]
Edition:	2nd ed.
Subjects:	High technology industries > Marketing.
Online Access:	Table of contents

by Mohr, Jakki J.
Published 2001

Book