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Marketing of high-technology products and innovations /

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Bibliographic Details
Main Author: Mohr, Jakki J.
Other Authors: Sengupta, Sanjit, Slater, Stanley F.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]
Edition:2nd ed.
Subjects:
High technology industries > Marketing.
Online Access:Table of contents
Description
Physical Description:xx, 450 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0131411683