APA (7th ed.) Citation

Mohr, J. J., Sengupta, S., & Slater, S. F. (2005). Marketing of high-technology products and innovations (2nd ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Mohr, Jakki J., Sanjit Sengupta, and Stanley F. Slater. Marketing of High-technology Products and Innovations. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2005.

MLA (9th ed.) Citation

Mohr, Jakki J., et al. Marketing of High-technology Products and Innovations. 2nd ed. Pearson Prentice Hall, 2005.