Breaking through : implementing customer focus in enterprises /

Bibliographic Details
Main Author:	Vandermerwe, Sandra
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2004.
Subjects:	Consumer satisfaction. Customer relations. Organizational change. Organizational effectiveness.

Description
Physical Description:	xi, 209 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 191-198) and index.
ISBN:	1403935033 (cloth)