rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Data mining techniques
    sub title: for marketing, sales, and customer relationship management
  name:
    name part: Berry, Michael J. A.
    role:
      role term: creator
  name:
    name part: Linoff, Gordon.
  type of resource: text
  origin info:
    place:
      place term: inu
    date issued: 2004
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxv, 643 pages : illustrations, 1 map ; 24 cm.
  table of contents: Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
  note: Michael J.A. Berry, Gordon S. Linoff.
  note: Includes index.
  subject:
    topic: Data mining
  subject:
    topic: Marketing
    topic: Data processing
  subject:
    topic: Business
    topic: Data processing
  classification: HF5415.125 .B47 2004
  classification: 658.8/02
  identifier: 0471470643 (paper/website)
  identifier: 2003026693
  identifier: http://www.loc.gov/catdir/toc/ecip0412/2003026693.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0412/2003026693.html
  record info:
    record content source: DLC
    record creation date: 031209
    record change date: 20151026072611.0
    record identifier: in00001853931