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Agency account handling : avoiding blood sweat and tears /

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Bibliographic Details
Main Author: Sims, Michael
Format: Book
Language:English
Published: Chichester, West Sussex ; Hoboken, N.J. : Wiley, [2004]
Subjects:
Marketing > Key accounts.
Service industries > Marketing.
Online Access:Table of contents
Description
Physical Description:xiv, 190 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (page [177] and index.
ISBN:0470871598 (pbk.)