Journal of brand management.

Brand policy determination /
by: Cook, Victor J.
Published: (1967)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Smart things to know about brands & branding /
by: Mariotti, John
Published: (1999)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The brand who cried "wolf" : deliver on your company's promise and create customers for life /
by: Deming, Scott
Published: (2007)

Branding : a key marketing tool /
Published: (1987)

Inclusive branding : the why and how of a holistic approach to brands /
by: Schmidt, Klaus, 1946-
Published: (2002)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

The handbook of brand management /
by: Arnold, David
Published: (1993)

Brand sense : build powerful brands through touch, taste, smell, sight and sound /
by: Lindström, Martin, 1970-
Published: (2005)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brands and branding /
Published: (2009)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Branding : from brief to finished solution /
Published: (2002)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

B2B brand management /
by: Kotler, Philip
Published: (2006)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

Brand asset management : driving profitable growth through your brands /
by: Davis, Scott, 1964-
Published: (2000)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Advanced brand management : managing brands in a changing world /
by: Temporal, Paul
Published: (2010)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2003)

The philosophy of branding : great philosophers think brands /
by: Braun, Thom, 1953-
Published: (2004)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Power brands : measuring, making, and managing brand success /
by: Riesenbeck, Hajo
Published: (2009)

Power brands : measuring, making and managing brand success /
by: Riesenbeck, Hajo
Published: (2007)

Beyond branding /
Published: (2003)