Cover Image

Arts marketing /

Bibliographic Details
Main Author: Kerrigan, Finola
Other Authors: Fraser, Peter, Özbilgin, Mustafa
Format: Book
Language:English
Published: Oxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004.
Subjects:
Arts > Marketing.
Description
Physical Description:x, 223 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [198]-217) and index.
ISBN:0750659688 (alk. : paper)