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Mediawriting : print, broadcast, and public relations /

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Bibliographic Details
Main Author: Whitaker, Wayne R., 1940-
Other Authors: Ramsey, Janet E., Smith, Ronald D., 1948-
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Edition:2nd ed.
Subjects:
Mass media > Authorship.
Online Access:Table of contents
Table of Contents:
  • Communication theory and news values
  • Ethical and legal issues in media writing
  • Research in communication
  • Basics of writing and editing
  • Basic news stories
  • Interviewing
  • Reporting what others say
  • Obituaries, rewrites, and roundups
  • Feature writing
  • Writing broadcast copy
  • Reporting for radio and TV
  • Public relations writing in organizational media
  • Public relations writing in the news media
  • Public relations writing in promotional media.