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Successful marketing strategy for high-tech firms /

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Bibliographic Details
Main Author: Viardot, Eric
Format: Book
Language:English
Published: Boston : Artech House, 2004.
Edition:3rd ed.
Series:Artech House professional development and technology management library.
Subjects:
High technology > Marketing.
Technological innovations > Marketing.
Description
Physical Description:xvi, 304 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1580537006 (alk. paper)