Quantitative models in marketing research /

Bibliographic Details
Main Author:	Franses, Philip Hans, 1963-
Corporate Author:	NetLibrary, Inc
Other Authors:	Paap, Richard
Format:	eBook
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2001.
Subjects:	Marketing research > Mathematical models. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xiii, 206 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references (pages 196-201) and index.
ISBN:	0511013019 (electronic bk.)