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Beyond listening : learning the secret language of focus groups /

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Bibliographic Details
Main Author: Goebert, Bonnie
Corporate Author: NetLibrary, Inc
Other Authors: Rosenthal, Herma M.
Format: eBook
Language:English
Published: New York : J. Wiley, [2002]
Subjects:
Consumers' preferences.
Consumer behavior.
Focus groups.
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Goebert, Bonnie
Published 2002
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