Beyond listening : learning the secret language of focus groups /

Bibliographic Details

Main Author:	Goebert, Bonnie
Corporate Author:	NetLibrary, Inc
Other Authors:	Rosenthal, Herma M.
Format:	eBook
Language:	English
Published:	New York : J. Wiley, [2002]
Subjects:	Consumers' preferences. Consumer behavior. Focus groups. Electronic books.
Online Access:	Connect to the full text of this electronic book