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Celebrity sells /

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Bibliographic Details
Main Author: Pringle, Hamish
Format: Book
Language:English
Published: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley, [2004]
Subjects:
Branding (Marketing)
Celebrities.
Selling > Psychological aspects.
Online Access:Table of contents
Description
Physical Description:xxv, 311 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages [278]-280) and index.
ISBN:0470868503 (Paper : alk. paper)