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Citizen brands : putting society at the heart of your business /

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Bibliographic Details
Main Author: Willmott, Michael
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Chichester ; New York : Wiley, [2001]
Subjects:
Social responsibility of business.
Brand name products.
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xi, 260 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [237]-250) and index.
ISBN:0470848057 (electronic bk.)