Marketing communication : principles and practice /

Bibliographic Details
Main Author:	Varey, Richard J., 1955-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2002.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xxv, 389 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [360]-377) and index.
ISBN:	0203466918 (electronic bk.)