The new direct marketing : how to implement a profit-driven database marketing strategy /
| Corporate Authors: | , |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1999]
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
|---|---|
| Physical Description: | xx, 716 pages : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0071383433 (electronic bk.) |