The new marketing : transforming the corporate future /

Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: NetLibrary, Inc
Other Authors: Wilson, Hugh
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2002.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:viii, 230 pages : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0585462844 (electronic bk.)