Citizen brand : 10 commandments for transforming brands in a consumer democracy /

Bibliographic Details

Main Author:	Gobé, Marc
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	New York : Allworth Press, [2002]
Subjects:	Brand name products. Branding (Marketing) Consumers' preferences. Motivation research (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book