Internal marketing : tools and concepts for customer-focused management /

Bibliographic Details
Main Author:	Ahmed, Pervaiz K.
Corporate Authors:	Chartered Institute of Marketing, NetLibrary, Inc
Other Authors:	Rafiq, Mohammed
Format:	eBook
Language:	English
Published:	Oxford ; New York : Butterworth-Heinemann, 2002.
Subjects:	Marketing > Management. Marketing > Management > Case studies. Organizational effectiveness. Organizational effectiveness > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"Published in association with the Chartered Institute of Marketing." Electronic resource.
Physical Description:	xii, 299 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0585459207 (electronic bk.)