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Conquering consumerspace : marketing strategies for a branded world /

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Bibliographic Details
Main Author: Solomon, Michael R.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : AMACOM, [2003]
Subjects:
Branding (Marketing)
Consumers' preferences.
Customer relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xii, 276 pages : illustrations
Bibliography:Includes bibliographical references (pages 251-265) and index.
ISBN:0814427227 (electronic bk.)