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Becoming a public relations writer : a writing process workbook for the profession /

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Bibliographic Details
Main Author: Smith, Ronald D., 1948-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Edition:2nd ed.
Subjects:
Public relations > Authorship.
English language > Written English.
Public relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part one
  • Principles of effective writing 01
  • 1. Writing ... and what it means to you 03
  • 2. Effective writing 12
  • 3. Communication theory and persuasion 42
  • 4. The writing process 61
  • Part two
  • Public relations writing through journalistic media 93
  • 5. News and the public relations writer 95
  • 6. News releases 122
  • 7. Working with the media 159
  • 8. Broadcast media 187
  • 9. Organizational features 206
  • 10. Advocacy and opinion 229
  • Part three
  • Public relations writing through organizational media 253
  • 11. Fliers, brochures, and web sites 255
  • 12. Newsletters and corporate reports 275
  • 13. Direct-mail appeals 299
  • 14. Public relations advertising 316
  • 15. Speeches and interviews 346
  • Part four
  • Pulling it all together 367
  • 16. Information kits 369
  • 17. Writing for news conferences 379
  • Appendix A.A common sense stylebook for public relations writers 395
  • Appendix B. Copy editing 411
  • Appendix C. Careers in public relations 413
  • Appendix D. Professional organizations 421
  • Appendix E. Ethical standards.