Culture and positioning as determinant strategy : personality and the business organization /

Bibliographic Details
Main Author:	Ellson, Tony, 1953-
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2004.
Subjects:	Marketing > Management. Corporate culture. Communication in marketing. Customer relations. Target marketing. Market segmentation.

Description
Physical Description:	xiv, 270 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 245-263) and index.
ISBN:	1403917515 (cloth)