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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /

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Bibliographic Details
Main Author: Zabin, Jeff
Other Authors: Brebach, Gresh
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2004]
Subjects:
Marketing.
Online Access:Table of contents
Table of Contents:
  • The rise of precision marketing
  • The precision marketing cycle
  • Exploiting the data
  • Precision marketing in the age of Gaia
  • Fifteen minutes of privacy?
  • The precision marketing future.