Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2004]
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| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xvi, 256 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 237-241) and index. |
| ISBN: | 0471467618 (cloth) |