APA (7th ed.) Citation

Zabin, J., & Brebach, G. (2004). Precision marketing: The new rules for attracting, retaining, and leveraging profitable customers. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Zabin, Jeff, and Gresh Brebach. Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers. Hoboken, N.J.: John Wiley & Sons, 2004.

MLA (9th ed.) Citation

Zabin, Jeff, and Gresh Brebach. Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers. John Wiley & Sons, 2004.