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Sports marketing and the psychology of marketing communication /

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Bibliographic Details
Other Authors: Kahle, Lynn R., Riley, Chris, 1958-
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Series:Advertising and consumer psychology.
Subjects:
Sports > United States > Marketing.
Sports > United States > Psychological aspects.
Communication in marketing.
Online Access:Table of contents
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Published 2004
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