Cover Image

Sports marketing and the psychology of marketing communication /

Show other versions (1)
Bibliographic Details
Other Authors: Kahle, Lynn R., Riley, Chris, 1958-
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Series:Advertising and consumer psychology.
Subjects:
Sports > United States > Marketing.
Sports > United States > Psychological aspects.
Communication in marketing.
Online Access:Table of contents
Description
Physical Description:xxiii, 415 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0805848266 (alk. paper)