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Fundamentals of business marketing education : a guide for university-level faculty and policymakers /

Bibliographic Details
Other Authors: Lichtenthal, David
Format: Book
Language:English
Published: New York : Best Business Books, [2004]
Subjects:
Industrial marketing.
Industrial marketing > Management.
Industrial marketing > Study and teaching (Higher)
Business education > Curricula.
Online Access:Table of contents
Description
Item Description:"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."
Physical Description:xviii, 298 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789001217 (case : alk. paper)
0789001322 (soft : alk. paper)